Created a comprehensive Instagram campaign strategy for Give to the MAX Day for Dress for Success Twin Cities titled:

“19 Reasons Why you Should Give to The Max Dress for Success Twin Cities.”

• Highlighted 19 women’s stories, from clients to volunteers, leading up to Nov 19, 2020, Give To The Max Day
• Included key messaging tactics to ensure proper execution
• Built posting calendar to maximize content on Instagram

Strategy accomplishments
• Raised $10,400 (over double projected goal)
• Added 30 new donors to organization base
• Brought in new recurring donors ensuring organization’s stability

in July 2019 I began the non-profit Instagram account Artesota to celebrate my love for the local Minneapolis/St Paul art scene. My ultimate goal is to share and support local artists’ work and businesses.

In April 2020, I launched the Looking Glass Virtual Art Market in response to the pandemic since all spring and summer 2020 art events and fairs were cancelled. During this time, I interviewed 14 artists about their crafts and businesses. I promoted the artists and the event on my Instagram account and through the artists’ accounts. I also asked local influencers and media to feature the event. It was featured by the influencers and Citypages.

In December 2020 I created a robust Arts Gift Guide to further support the local arts community to encourage people to shop small. I featured 20 artists.

The images here are snap shots of this work.

PERSONAL BEAUTY BAGS GIVEBACK PROJECT

Due to the pandemic and civil unrest in Summer 2020, the Twin Cities’ communities experienced hardships—mainly lack of money and no longer having corner stores.

To help bring a moment of joy, I created the “You’re Magical” Beauty Bags Giveback project for delivery to local housing and community organizations.

Created 250 “You’re Magical” Beauty Bags in my parents’ garage, with my parents as wonderful helpers!

RECEIVED SHAMPOO & SKINCARE DONATIONS FROM:
• Davines Haircare
• Odele Beauty
• Intelligent Nutrients
• Oribe

DELIVERED TO 4 ORGANIZATIONS IN THE TWIN CITIES AREA:
• YWCA Minneapolis
• Simpson Housing Services
• Youthlink MN
• Dress for Success Twin Cities

POST PROJECT
I followed up with an Instagram story and post tagging all organizations and companies involved. The images here are from the Instagram story.

ARTESOA LINK
I partnered the initiative with my Instagram account Artesota, dedicated to the local Minneapolis Arts’ community. I did this so the project would show it had a producer, but it was not linked to me directly which felt self-serving. Also it could bring some more potential awareness to the thriving local arts scene in Minneapolis.

BACKGROUND & WHY
Just after the murder of George Floyd in Minneapolis, and then the following civil unrest and riots, I saw how the local communities were without regular supplies, such as food and basic hygiene products.

Initially, I began raising funds and shopping for these needs; I dropped off product and donated my time to handout to community members at Holy Trinity Lutheran Church in South Minneapolis.

Through that I saw the importance of going beyond just providing basic necessities, but to also provide something needed that was also joyful.

I decided to put together pretty gift bags with beauty products that I got donated from national beauty companies.

I’ve been an image coach volunteer for Dress for Success Twin Cities (DFSTC) since 2018 and began also volunteering as part of its communications team in 2019.

I saw they were lacking assets and additionally, very few outside of the organization know that DFSTC offers women a complete professional intelligence program beyond just clothing for job interviews. I wanted to help tell the stories of the women that go through the program to further share the impact of DFSTC. The first thing I was able to do was organize a professional headshot photo shoot with an onsite makeup and hair pro.

Clients that had been through the program and have achieved successes came to the shoot and received free hair and makeup and then a photo session. All involved were volunteers, including another person helping me to acquire quotes from the women.

Prior to this shoot, DFSTC only had a couple professional images to use for their collateral materials; now they have a much larger selection for their needs.

These women have great stories with much depth, and they deserve to be heard fully and not just for someone to listen solely with a digital storytelling lens. It’s through this type of listening that I believe we can all learn and grow, personally and professionally.

I look forward to seeing these images and stories used in 2020 to help DFSTC and the women they serve.

I created a robust Aveda Artist digital activation strategy for the new Aveda Full Spectrum Vibrants Hair Color Line (July 2019), marking the first time an Aveda product launched through social media first.

My strategy included: 

• Tapping 7 global influencers to lead the activation
• Developing the artist story statement as the consistent theme of the launch
• Capturing engaging artist interviews for Instagram videos
• Leading imagery needs for artists’ social media feeds
• Providing Impactful captions for the influencers to post
• Implementing a strong hashtag strategy
• Developing the full posting calendar designed to ignite the full network of Aveda Artist professional hair colorists
• Spearheading the posting of the first 95 Instagram posts during the 3-month launch period (newsfeeds and stories)

The project started by developing what the artist launch would look like, including the full artist story statement and then choosing the top seven global Aveda Artists from North America, United Kingdom, Korea, Australia and Norway, to lead the launch online. Artist directors and assistants were also included to lead the launch in the same timing.

At the shoot, I orchestrated the capturing of assets by the artists, to ensure the story statement would come to life through imagery. I also conducted the interviews with each artist to create a series of impactful Instagram videos.

Three months before official launch, I delivered my activation toolkit and launch plan to the seven artists for them to begin posting on their own social media channels.

The goal of them leading the launch was three-prong:

1.     To showcase these 7 artists as the leaders in hair color
2.     To introduce a new product to artists and consumers
3.     To ignite excitement to the full global hair color community to inspire them to use the product and post their own images using the key hashtags.

At the start of launch the official Aveda Artist community Instagram account, @avedaartists also kicked off the launch with 1 post that resulted in 26,692 impressions and a reach of 15,880 accounts.

THE PLAYERS
The Aveda Artists tapped to launch FS Vibrants were:

Lupe Voss, United States, @lupevoss
Heggy Gonzalez, United States, @heggyhair
Jo McKay, United Kingdom, @joelouisemckay
Lars Eriksen Eitran, Norway, @myfavoritefabirc
Darren Summors, Australia, @darrensummors
Jay Blank, Korea, @worldofblank
Luis Gonzalez, United States, @ luisgonzalezhaircolor

Followed by the 4 global artistic team members, 3 assistants and the full Aveda Educator Global hair color community consisting of more than 100 colorists.

ARTIST STORY STATEMENT
(the theme of the activation.)
Aveda Artist colorists are highly skilled artisans with an invested passion and understanding for the art and science of Aveda Hair Color.

Through a powerful and collaborative consultation with their client, they deliver customized hair color hues for each of their guests’ unique personalities. They do this through the new dynamic shades of Full Spectrum Vibrants Semi- Permanent Treatment Hair Color.

The images on the left are a sampling of the posts and engagements of these posts.

To inspire and activate Aveda hair stylists, makeup artists and educators online I started the @avedaartists Instagram account for the Aveda trade professional network.

As the sole manager, creator, writer and asset curator, I amassed 27.6K followers in 9 months with no dedicated budget or resources. There is an average of 110K impressions per week.

The account started in August 2018 and for the first two months solely featured Instagram stories in order to build a following. Static posting began in September 2018 and followed a structured editorial calendar that aligned with other department’s global strategies.

To build and engage the Aveda artist community, I developed criteria for artists to post and regularly chose to feature content from them that met the criteria. I also created special hashtag campaigns to gather content that aligned with broader Aveda brand campaigns. Much of this curated content is then featured on the @aveda Instagram account.

Some of the campaigns I have implemented include: the ongoing campaign ‘Color Always On’; targeted hashtag campaigns for product launches, sweepstakes, current events (the Oscars, Royal wedding, etc.) and New York Fashion Week.

Each campaign and activation had a rigorous schedule and strategy that utilized the top artist influencers to post first and encourage others to then also post.

To inspire and activate Aveda Artists online for product launches I lead special campaigns and mailings.

An example of this includes the Aveda Artist influencer mailing for the Feed My Lips lipstick collection launch. I sent 50 Aveda Artists a special Feed My Lips kit and a letter from myself and the Aveda Global Artistic Director for Makeup askign the artists to post abotu the product using special hashtags. Along with this, I wrote up and included social media tips on how to talk about the lipsticks online.

The campaign was design to engage with these micro influencers so they would share about the product online to their followers.

Within the first week of the Feed My Lips mailings, there were 200 #FeedMyLips stories generated from the activation, resulting in more 100K impressions.

Artists that qualified to receive the mailing had to fall under one or more of the below criteria:

• Great on social media with a high number of followers and engagement,

• A strong content creator on Instagram, therefore having the capability of becoming a key micro-influencer

• Is a top makeup artist (and for sure all Aveda Makeup Pure-fessionals)

• Is a top hair colorist

• Is a stylist or cutter that is a top micro-influencer that loves lipstick and makeup

PROJECT: (May 2014 to October 2016) Manager and writer of Living Aveda, the official corporate global for the brand Aveda.

Accomplishments:
Increased unique pageviews of the Living Aveda blog from 5,028 (May 2014) to 28,941 (January 2016).

Led the transition from the blog being on Wordpress to bringing it into the eCommerce Aveda.com site to have a direct link to product purchases. This transition showed that each blog post had an $80 Average Order Value.

DUTIES:
Posted two stories a week from May 2014 to October 2016
Led content creation and was the lead writer
Managed editorial calendar
Developed stories to tie into online trending topics, company product launches, marketing campaigns, fashion week and the Aveda global network of artists, institutes and retail locations.
Backend manager
SEO writing
Strategized the online presence of all Living Aveda stories throughout Aveda’s social media platforms and Aveda.com, Aveda.edu and marketing emails.

At Aveda, I also work as the lead content producer for the trade media, producing Facebook Live events, backstage events, Instagram stories and Instagram lives, content albums and Instagram posts— all for the trade digital space.

I do this for both earned and paid placements. This is a snapshot of my produced work, from individual Facebook Live events to ongoing series with the key trades.

In my role at Aveda, I also work as the lead media trade manager to secure media placements for retail, education, Artists and salons.

This is a snapshot of my digital media placements.

For this position I work direct with the editor and writer and ensure she/he has everything they need in a timely manner I deliver what they need in a one to 24 hour turn-around.

In my role at Aveda, I also work as the lead media trade manager to secure media placements for retail, education, Artists and salons.

This is a snapshot of my print media placements.

For this position I work direct with the editor and writer and ensure she/he has everything they need in a timely manner I deliver what they need in a one to 24 hour turn-around.

PROJECT: For 11 New York Fashion Week seasons, for Aveda, I developed and wrote the backstage stories of the hair and makeup looks created by Aveda Artists working backstage at the shows. These stories were packaged into Trend Reports that were delivered to the media for pickup. An example of this is the “Power Braid,” for Public School Spring/Summer 2016.

DUTIES:
Interviewed lead hairstylist and/or makeup artist to write full story, including quotes and steps to the look.
Named the show’s hair look.
Chose model to showcase look.
Managed the onsite photographer in capturing the imagery of the look
Secured legal model rights.
Chose final images for the report and social media.
Finalized Trend Report copy and design to provide to global Aveda PR markets for immediate delivery to editors and digital influencers within 24 hours of the show.
Wrote the Living Aveda blog story on the look.

MEDIA HITS: Elle.com, Allure, W Magazine, People En Espanol, Estetica, Behind The Chair, Mane Addicts and more.

PROJECT: Wrote the #LoveYourColor campaign public relations toolkit for the Spring/Summer 2016 Aveda hair and makeup collections that included the launch of the limited-edition makeup palette and a new hair color line for the brand. This included creating a Color Forecast release, Color Tip Sheet, and four collection press releases.

BRAND: Aveda

DUTIES: Interviewed the Aveda Global Artistic Team members for hair color and makeup to find out about color trends for the Spring/Summer 2016 season, as well as the key points of the new collections.

Color Tip Sheet offers editors and digital influencers guidance on color stories for the Spring/Summer 2016 season.

Color Forecast offers editors and digital influencers a color trends forecast for hair and makeup, for the Spring/Summer 2016 season to support the Aveda hair and makeup collections.

Makeup For A Colorful Season supports the launch of the Spring/Summer 2016 Aveda limited-edition makeup collection Indian Sunset.

Love Your Color Consumer Press Release supports the hair and makeup collection.

Colorful Science Press Release supports the new hair color line and the hair collection.

Colorful Science Press Release APAC supports the new hair color line and hair collection, geared specifically for the Asia/Pacific market.

PROJECT: Wrote the press release and managed the on site photographer for Congress 2015: Spirit, Aveda's global celebration of hair styling and artistry.

BRAND: Aveda

DUTIES: At the Congress Event held in October 2015, I managed the onsite photographer in capturing the look of the two day show and all of its presentations held at the Minneapolis Convention Center.

Once the event was over I wrote the release covering the event and the presentations.

I worked closely with our in-house graphic designer in laying out the release so each image properly matched the presentations of the event.

PROJECT: Feature story "Rock Solid," American Salon; May 2013 for the launch of Redken Diamond Oil.

DUTIES:
Wrote the feature cover story, headlines, captions and behind-the-scenes coverage of the exclusive photo shoot for the launch of Diamond Oil by professional hair care company Redken.

On set, interviewed lead hairstylist, assistant hair stylists, nail technician, makeup artist and photo shoot stylist.

Off set, interviewed Redken product development CEO on the Diamond Oil hair care line.

Worked close with the American Salon art director who directed the photo shoot, in conveying the story through imagery.

Contributed to choosing cover models.

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.
 

PROJECT: Beauty feature "From Tip to Toe," American Salon, May 2013
Coverage of luxurious manicure and pedicure services. Included is a sidebar on nails from the runway.

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

DUTIES:
Researched and found salons with luxurious nail services.
Retrieved imagery and wrote the stories for a feature on nails for the professional beauty industry.
Wrote about nail trends from New York Fashion Week.

ASSIGNMENT: American Salon print supplement to support American Salon's online network, StylistVoice.com.

PUBLICATION DATE: February 2013

DUTIES:
Developed and wrote each story of the 4 page supplement.
Carefully chose which beauty industry artists to spotlight throughout the supplement. Interviewed each artist and encouraged them to sign up for the networking tool if they were not already on the site.
On page 2, highlighted 'conversations' were conversations I also coordinated for the site, among two established beauty industry professionals.

ASSIGNMENT: Wrote, researched and executed feature stories on trending gifts and markets for Giftware News. "Lushful Lux" featured jewelry, decor and gifts for the lux market.

POSITION: Associate Editor, Giftware News, a national monthly trade for the gift and stationery industry with a 40,000-circulation.

DUTIES:
Developed, planned and wrote stories on gifts related to all holidays, except Christmas; fashion accessories and jewelry; home decor; inspirational and more.
Trend spotted featured products at industry trade shows in New York City, San Francisco and Atlanta.
Worked closely with the graphic designer charged with the layout of the stories.

PROJECT: Feature story "Oh My Goth," American Salon; August 2012
for the launch of Aveda's Autumn/Winter 2012 hair and makeup collection Neo Goth.

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

DUTIES
Attended photo shoot to interview lead hair stylist Antoinette Beenders and the Aveda Global Artistic Team members that created Aveda's Autumn/Winter 2012 hair and makeup collection Neo Goth.
Wrote the feature story, headlines, captions and the behind the scenes column.
Worked close with the American Salon art director in conveying the story through imagery.
Followed up the story with a five story feature on the American Salon blog providing the color formulas and steps to the looks, concluding with a visit to an Aveda salon to receive a Neo Goth-Inspired color look of my own.

 

ASSIGNMENT: Wrote, researched and executed The Greeting Card Gazette, a 17-page quarterly feature of Giftware News, covering the stationery market, from trends and artists to industry news.

POSITION: Associate Editor, Giftware News, a national monthly trade for the gift and stationery industry with a 40,000-circulation. Sole editor of the publication for covering the stationery market.

DUTIES:
Developed, planned and wrote all stories within the Greeting Card Gazette.
Trend spotted all stories and products featured in the supplement.
Attended industry events for trend spotting.
Worked closely with the graphic designer charged with the layout of the supplement.

ASSIGNMENT: Charged as the social media manager of American Salon social networking properties.

Here are a few posts I shared on Facebook and Instagram, with the goal to build engagement and bring in more fans.

ACCOMPLISHMENTS: Increased American Salon Facebook fan base from 8K to 245K in two and a half years with no dedicated budget. Established American Salon Instagram and Pinterest fan pages.

ASSIGNMENT: By Design Column
PUBLICATION: American Salon; July 2013

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

DUTIES:
Research and wrote a profile story on New York City’s L’Appartement Hair Boudoir, a luxurious salon and an ode to Paris.

In my time at American Salon, writing salon profile pieces such as this one, was a regular duty.
 

PROJECT: Trend Report for the Aveda hair look of Leanne Marshall Autumn/Winter 2016, The Cobra Braid. New York Fashion Week.

BRAND: Aveda

MEDIA HITS: Allure; Seventeen; Cosmopolitan; YahooBeauty.com; AmericanSalon.com; StyleCartel.com; TheDemureist.com; AmadiDaily.com; StyleTomes.coms; ModernSalon.com and more.

DUTIES:
Named the show’s hair look.
Chose model to showcase look.
Managed the onsite photographer in capturing the imagery of the look
Secured legal model rights.
Interviewed lead hairstylist to write full story, including stylists' quotes and steps to the look.
Chose final images for report and social media.
Finalized Trend Report copy and design to provide to global Aveda PR markets for immediate delivery to editors and digital influencers, within 24 hours of the show.
Wrote the Living Aveda blog story on the look.

PROJECT: Wrote the Color Tip Sheet and Color Forecast release for the Autumn/Winter 2015 season.

BRAND: Aveda

DUTIES:
Interviewed Aveda Global Artistic Team members for hair color and makeup to find out about color trends for the Autumn/Winter 2015 season. With information received I wrote two documents:

Color Tip Sheet offers editors and digital influencers guidance on color stories for the Autumn/Winter 2015 season.

Color Forecast offers editors and digital influencers a color trends forecast for hair and makeup, for the Autumn/Winter 2015 season to support the Aveda hair and makeup collections, Sublime Spirit.

PROJECT: Wrote the public relations toolkit for the Autumn/Winter 2015 Aveda hair and makeup collections, Sublime Spirit. This included four collection press releases.

BRAND: Aveda

DUTIES: Interviewed all Aveda Global Artistic Team members and stylists that worked in creating the AW15 hair and makeup collection.

Crafted the stories of the collection to write four press releases for two launches (hair and makeup) and three markets (trade, consumer and Asia/Pacific market.)

Autumn Tapestry supports the launch of the Aveda limited-edition makeup collection Sublime Spirit.

Iconic Opulence releases (three separate) support the hair collection and geared for each individual audience: trade press, consumer and digital influencers press, and the Asia/Pacific market.

PROJECT: Beauty feature "Tying The Knot," American Salon, April 2013
Coverage of trends in the wedding market for hair and makeup.

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

DUTIES:
Researched and wrote about trends covering hair and makeup for the wedding industry.
Retrieved imagery and quotes from featured hair stylists. 

ASSIGNMENT: Feature Product Stories
PUBLICATION: American Salon

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

DUTIES:
Researched and wrote monthly features revolving around a given topic to highlight advertisers. In this example, the topic was shears. I developed and wrote a story about how certain shears could cut the latest celebritiy hair cuts.

ASSIGNMENT: Face Value Column
PUBLICATION: American Salon

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

DUTIES:
Researched and wrote a monthly column called "Face Value," the only section of American Salon dedicated to the skin and spa professional.

The page also shows my Nail File article, a trend spotting feature on nails.

Our Town Column
PUBLICATION: American Salon

DUTIES:
For 26 issues, I researched, conducted interviews and wrote the monthly column “Our Town” that focused on three salons located in one city.

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

ASSIGNMENT: Charged as the social media Manager of American Salon social networking properties.

In January 2014 I posted a Forbes story that had a clear impact on the American Salon fans; after reading the responses, the next day I created and posted an original graphic for the fans to create more engagement.

The first image shows the posted Forbes story that garnered a reach of 110,656 people.

The second image shows my original deisgned post to further engage this audience. The reach on this peaked at 279,040 people reached.

ASSIGNMENT: Wrote trends related to the tween stationery market as a special ask by the National Stationery Show.

The trends were printed for large panels that lined the Trends Walkway going into the trade show floor of the Javitz Center in New York City.

Big Fish, Small Pond Column
PUBLICATION: American Salon

DUTIES:
For 26 issues, I researched, conducted interviews and wrote the monthly column "Big Fish, Small Pond," featuring one salon located in a town that has a maximum population of 40,000.

POSITION:
Senior Editor, American Salon, a national monthly trade for the beauty industry with a 110,000-circulation.

ASSIGNMENT: Charged as the social media manager of American Salon social networking properties.

Here are a few original graphics I created in relation to holidays, events and activities as well as to encourage people to join the Twitter parties I coordinated and hosted for Awards shows.

All of this was done with the goal to build engagement and bring in more fans.

ACCOMPLISHMENTS: Increased American Salon Facebook fan base from 8K to 245K in two and a half years with no dedicated budget. Established American Salon Instagram and Pinterest fan pages.

ASSIGNMENT: Dia De Los Muertos. Wrote, researched and executed feature stories on trending gifts and markets for Giftware News. "Dia De Los Muertos" featured gifts for the holiday Day of The Day.

POSITION: Associate Editor, Giftware News, a national monthly trade for the gift and stationery industry with a 40,000-circulation.

DUTIES:
Developed, planned and wrote stories on gifts related to all holidays, except Christmas; fashion accessories and jewelry; home decor; multicultural market; inspirational and more.
Trend spotted featured products at industry trade shows in New York City, San Francisco and Atlanta.
Worked closely with the graphic designer charged with the layout of the stories.

ASSIGNMENT: Pow! Wrote, researched and executed feature stories on trending gifts and markets for Giftware News. "Pow" features licensed comic book gifts.

POSITION: Associate Editor, Giftware News, a national monthly trade for the gift and stationery industry with a 40,000-circulation.

DUTIES:
Developed, planned and wrote stories on gifts related to all holidays, except Christmas; fashion accessories and jewelry; home decor; inspirational and more.

Trend spotted featured products at industry trade shows in New York City, San Francisco and Atlanta.

Worked closely with the graphic designer charged with the layout of the supplement.

ASSIGNMENT: Wrote, researched and executed feature stories on trending gifts and markets for Giftware News. "Kitchen Confidential" featured decor, gift and small appliances for the kitchen.

POSITION: Associate Editor, Giftware News, a national monthly trade for the gift and stationery industry with a 40,000-circulation.

DUTIES:
Developed, planned and wrote stories on gifts related to all holidays, except Christmas; fashion accessories and jewelry; home decor; inspirational and more.
Trend spotted featured products at industry trade shows in New York City, San Francisco and Atlanta.
Worked closely with the graphic designer charged with the layout of the stories.

From 2009 to 2014, I worked as the public relations director (a volunteer position) for Anjellicle Cats Rescue (ACR,) a no-kill, all volunteer, 501(c)(3) organization, and a member of the Mayor's Alliance and a New Hope Partner with the New York City Animal Care & Control (ACC).

In this position I wrote the organization's press releases and accompanying press materials. I also managed and executed numerous events.

Highlights of my work here included the following:

Cupcakes and Kitties
In 2009 my first project with ACR was spearheading my idea of a Cupcake and Kitties Adoption Event Day. I implemented the event where I aligned the ACR adoption truck to be parked next to the Cupcake Stop truck- a dessert truck that was just hitting in popularity in the city. Each organization was charged with using social media to promote the event and tag one another as well as use a unique hashtag. Prior to the event I wrote a press release and had a logo created that was then used on the collateral at the event. It was a win-win for both parties as the press for each was positive. And also because nothing is much cuter than Cupcakes and Kitties.

The 2nd, 3rd 4th and 5th annual “Cat”baret
For all “Cat”barets I was the “Meowistress of Ceremonies,” working as the host of the evening show. For the 2nd and 3rd productions I was also a co-producer helping to book acts, so PR for the shows and producing and writing the show’s related collateral materials.

Ellen DeGenerous Flash Dance
Developed and executed the idea to have a small flash dance of ‘Ellen’s near our adoption truck in New York City’s Greenwich Village neighborhood. Booked the choreographer who helped to organize dancers, worked close with the rescue group’s adoption event lead to ensure the truck was aligned at the exact location of the dance. Sourced and negotiated rates for wigs, lead all marketing and collateral material needs, and did the public relations for the event.

Press Release Writer
Wrote all press releases and developed stories for releases for Anjellicle Cats Rescue throughout my time as the PR manager of the organization.

Media Contact And Placements
Worked with the community and editors who were looking for cats for events. Negotiated placements and logistics for the PR and of delivering cats for these needs that included Vogue.com, https://www.vogue.com/slideshow/photographer/charlie-engman/#716549
The Blaze online educational show, and John Bartlett Mini-Mim campaign kick-off for the Tiny Tim Foundation.